THE PHILADELPHIA EAGLES
The Philadelphia Eagles had no problem selling tickets or attracting fans, but they were coming off a long series of disappointing seasons and needed to cool the love/hate relationship their fanbase seemed to relish. Hot off of hiring Chip Kelly to reinvigorate their offense, the team sought to let the city know they shared the same goal: anything short of a Super Bowl win would be a let down. With a refreshed look for the season (and a vote of confidence from one of their most visible fans, Bradley Cooper), we didn’t just walk into the season, we sprinted with a relentless eye on the only prize that mattered.
Produced as Senior Designer at 160over90, 2013.
Creative direction by Greg Ash, Brendan Quinn and Darryl Cilli
Copy by Kris Blake