There’s a different kind of heat in South Florida that does more than make opponents sweat. We had to capture the intensity with a refreshed graphics package to accompany the redesigned Dolphins logo—their first identity update in franchise history . We helped the Dolphins update the entire system surrounding the new logo in a season that would also introduce a new head coach and a new franchise quarterback. A lot of weight for a season to carry.

We looked to play off of Miami’s vibrant setting in South Florida and create a visual system that was as energetic as the franchise’s loyal fans.