Heading into the 2013 season, the Miami Dolphins were about to unveil their first identity update in franchise history but they also knew a fresh logo alone wouldn’t reinvigorate their fanbase. We helped the Dolphins update the entire system surrounding the new logo in a season that would also introduce a new head coach and a new franchise quarterback.

We looked to play off of Miami’s vibrant setting in South Florida and create a visual system that was as energetic as the franchise’s loyal fans.